Asia and the EPL: How a Continent Fell in Love with the Premier League
It’s no coincidence that Premier League groups invest so much money and time in Asian territories through the preseason. Asia affords an infinite marketplace for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
But why has Asia develop into such a sizzling bed for Premier League fervour?
Why are we not shocked to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite reproduction shirts and singing “Ossie’s Dream” just as they’d on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all of the words, all of the harmonies and even the nuances within the nuances of “You’ll Never Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are key reasons why the English game has discovered such favour amongst Asian markets. Initially, it’s a case of timing, and secondly, nba중계 it’s the intrinsic value of the product.
It’s a relationship that Japan At present has described as “decades in the making” and the site means that British football is so standard primarily because it was the primary European soccer to be broadsolid repeatedly in Asia.
Earlier than Europe’s different leagues had even begun to think about expanding their publicity to markets past the local, ITV and BBC were already promoting the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary main European division to really be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English high-flight contests have appealed to the informal sports fan. While some of Europe’s different leagues could come across as staid, clinical or dispassionate, the British game has built its fame upon the furious, dramatic and exciting contests that furnish its league.
It’s a product virtually perfectly designed for consummation, appreciation and the subsequent retention of interest and support.
The Scale of the Affection
Initially, it is very important make clear the fairly obvious incontrovertible fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. In line with Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans on the earth comply with the Premier League making it, considerably, essentially the most seen domestic competitors among the many international public.
With regard to Asia, it’s maybe greatest to let the numbers clarify the EPL’s recognition and to convey just how dimensionable the continent’s market is.
For the 2010-11 Premier League season, the UK had an in-house viewers of 629 million—this compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East.
Spectacular numbers, but that is utterly dwarfed by the audience tuned in from Asia; offering an in-house viewers of 1,300 million meant that the continent supplied 32.5 % of the Premier League’s public for the ten-11 season, in keeping with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the past 18 months, demonstrating the big position that Asia plays within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the sort of interest that the home market can not even begin to compare with.
The will to witness the spectacle of Premier League was once once more evident throughout the latest Barclays Asia Trophy. Regardless that the current British and Irish Lions’ rugby tour did not generate capacity crowds, the lethargic batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.